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Yamaha | Challenge is the fuel. The future, our path. | Seasonal Greetings 25

Type Of Project

Campaign, Corporate, Commercial

Role

Executive Producer, Creative Director, Director and Cinematographer

Agency

The Hive

Client

Yamaha Motor Europe

For Yamaha Motor Europe’s 2025 Seasonal Greetings campaign, I led the creative direction across the entire campaign — from the film to its visual and design language — while also serving as Executive Producer, Director and Cinematographer. The film combined live-action production with Generative AI, which was used for approximately half of its visual narrative and for visual effects. The live-action footage produced for the campaign served primarily as reference material for the Generative AI process.

© 2023 Vitor Cepeda Lopes | Storyteller

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